Traffic Sources

One ad network, its currency, and which of its macros fill which field.

A traffic source describes one ad network: which network it is, the currency it bills in, and its vocabulary. Meta calls the campaign {{campaign.id}}, TikTok calls it __CAMPAIGN_ID__ and Google calls it {campaignid}. The traffic source says which of those macros fills which EventsIQ field, so a lead carries the same fields whichever network it came from.

You'll find them under Acquire → Traffic sources.

Where it fits

Every campaign and every integration picks a traffic source. Most accounts need one per network, for example one for Meta and one for Google. Make a second one for the same network only if it bills in a different currency.

The list

Column	What it tells you
Traffic source	Its name, with the network's icon and the currency it reports spend in
Status	In use, Not used yet, Needs attention or Off, and its last lead
Campaigns	How many campaigns use it. Click to see them
Spend	What its campaigns have spent
URL parameters	Copy URL parameters once there is something to copy

Updated can be shown from Columns.

Creating a traffic source

Click New traffic source.

Field	What to put
Name	Something you will recognise, for example `Meta - Solar US`
Network	The ad network. Picking it fills the Parameters table with that network's macros
Reporting currency	The currency the ad account bills in. Spend is stored exactly as the network reports it, never converted
Enabled	Turn off to stop offering this source in pickers without deleting it

Parameters

Each row has three parts:

Column	What it is	Example
Fills	The EventsIQ field the value lands in	`campaign_id`
URL parameter	What the landing page address calls it	`campaign_id`
Network macro	What the network replaces with the real value when someone clicks	`{{campaign.id}}`

The Network macro box suggests the network's own macros, and you can type anything else. Click Add row for more, or the bin to remove one.

Under the table, URL parameters shows the finished string, for example campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}, with a Copy button. You will rarely need it directly, because every campaign's tracking URL already includes it.

Keep the campaign id row

The campaign id is what joins spend to leads in Reports. Rename or remove other rows as you like, but keep the one that fills campaign_id.

What each network starts with

Network	Rows it fills in
Meta	campaign id and name, ad set id and name, ad id and name, and `sub_id` from `{{placement}}`
TikTok	campaign id and name, ad group id and name, ad id and name, and its click id `ttclid` from `__CLICKID__`
Snapchat	campaign id and name, ad squad id and name, ad id and name. Snapchat adds its click id `ScCid` to the link by itself, so there is no row for it
Google Ads	`{campaignid}`, `{adgroupid}`, `{creative}`, the click id `gclid` from `{gclid}`, and the keyword as `utm_term`
Microsoft Ads	`{CampaignId}`, `{AdGroupId}`, `{AdId}`, the click id `msclkid`, and the keyword as `utm_term`
NewsBreak	`__CAMPAIGN_ID__` and name, `__FLIGHT_ID__` (ad set) and name, `__CREATIVE_ID__` (ad) and name, and the click id `newsbreak_cid` from `__CALLBACK_PARAM__`
Custom	One empty `click_id` row for you to fill in

If you change the Network before editing any rows, the rows switch to the new network's set. Once you have edited them, they are left alone.

Where the parameters go in the ad

Usually you paste a campaign's Tracking URL and never touch these directly. If you ever need the parameters on their own:

Meta and TikTok: paste them into the ad's URL parameters field exactly as shown.
Google Ads: paste them into Final URL suffix, or into a tracking template after {lpurl}?.

Editing and deleting

Changes apply to new clicks and leads from the moment you save. Leads that already arrived keep the values they arrived with. Deleting a traffic source does not change any lead either, but campaigns and integrations that used it need a new one.