Documentation

The shape of the system: sources, canonical fields, routing and destinations.

Tracking domains, campaigns, clicks and postbacks: how a lead learns which ad it came from.

From a tracking domain to ROAS: one campaign set up step by step, with sales reported back to the network.

Every kind of form, how to create one, the parts of the editor, and every setting.

Build a form, route it, publish it, embed it, and watch the first lead arrive.

Pick a Meta Lead Ads form and match its fields to yours.

Subscribe a TikTok advertiser's lead forms and match their fields to yours.

Connect a Snapchat lead form, send a test lead, and match its fields to yours.

Connect a lead form asset by webhook, test it, and route its leads.

Accept leads from anything that can send an HTTP POST.

Your own subdomain for ad links: adding it, the CNAME record, and what each status means.

One ad network, its currency, and which of its macros fill which field.

The link that goes in the ad: forms, landing pages, rules, split tests and the tracking URL.

Connecting Meta, TikTok, Google and Snapchat accounts, and keeping those grants alive.

Conversion API and cost tracking: where sales are reported and where spend is read from.

Connect Microsoft Ads (Bing) for spend, conversion goals, suppression lists and click tracking.

Connect NewsBreak with an Access Token for spend, postback events, suppression lists and click tracking.

Let your CRM report a sale days later, by click id, without sending anything twice.

The routing library: branches, destination waterfalls, events, and attaching forms.

The canonical vocabulary every source translates into, and how mapping works.

Reusable rules that decide which destinations see which leads.

Where leads are sent, what counts as an acceptance, and how the waterfall stops.

CRM updates, Google postbacks and suppression lists that fire across many routings at once.

Being told when something stopped working quietly, without being told so often you stop reading.

ROAS by ad campaign: spend, revenue and profit for every campaign as the network names it.

Every lead received and every call made about it: lead logs, conversion logs and what each status means.