Snapchat Lead Forms

A Snapchat lead form opens inside the Snapchat app when someone swipes up on your lead ad. EventsIQ receives each lead from Snapchat the moment it is submitted, translates its answers into your fields, and routes it like any other lead.

Snapchat sends every lead once, straight away. Snapchat has no way to ask for past leads, so there is no catch up later. That is why it matters that the connection stays working (see Keeping it working).

What you'll need

• A Snapchat login that is an Organization Admin in Snapchat Business Manager for the ad account that runs the form. Snapchat only lets an admin switch on lead delivery.
• The lead form already created in Snapchat Ads Manager.
• A routing to send the leads to, or you can attach one later.

Step 1: Start a new form

Go to Forms, click New form, give it a name and pick Snapchat lead form. On Where leads go, pick a routing and click Continue, or click Decide later.

Step 2: Connect Snapchat and pick the form

1. If no Snapchat account is connected yet, click Connect Snapchat. Snapchat's sign in opens in a new tab, so the wizard keeps your place. Approve everything it asks for, come back, and click Refresh accounts. To use a different login, click Connect another account.
2. Pick the Snapchat login, then the Ad account. Each is picked for you when there is only one. Type in any box to search.
3. Pick the Lead form. Forms already connected to EventsIQ are marked Already connected.
4. Click Connect lead form.

Connecting switches lead delivery on at Snapchat for that form, so leads start arriving straight away. Nothing changes at Snapchat until you press Connect lead form.

Step 3: Send a test lead

Because Snapchat cannot be asked for past leads, the field matching starts empty. Fill it with a test lead:

1. Open the form and go to its Connection tab.
2. Click Send a test lead, wait a moment, then click Check for delivered leads.
3. The test lead shows up and the next step can match its answers.

A test lead is stored for matching and never sent to a destination, so it is safe with a live routing. It shows as A test lead on the form's page.

Step 4: Match up the fields

Check that each answer lands in the right EventsIQ field: phone in phone, email in email. Click Do it for me to match everything EventsIQ recognises, then fix the rest by hand. See Fields.

What EventsIQ keeps from each lead

Besides the answers, every Snapchat lead carries its ad account, form, campaign, ad squad and ad, by id and by name. An EventsIQ campaign on this form claims that Snapchat campaign's spend, so Reports show cost and revenue together once cost tracking is on.

More you can do with Snapchat

• Send sales back. A Snapchat Conversion API in Integrations sends conversions to one of your Snap Pixels. Pick the event from Snapchat's own list. A PURCHASE needs the sale value and currency.
• Read ad spend. Cost tracking reads each campaign's spend every hour, in the ad account's own currency and time zone.
• Stop paying for people who already converted. A Snapchat suppression list event on a routing adds each sold lead to one of the customer lists already on your ad account. See Global events.
• Website leads from Snapchat ads. Snapchat adds its click id (ScCid) to your landing page link by itself. EventsIQ keeps it with the lead and sends it with the conversion. See Click tracking.

Keeping it working

• A Snapchat sign in is renewed automatically every few minutes. If Snapchat refuses it, the connection shows Reconnect needed on Connections and you are alerted. A short Snapchat outage does not count.
• Leads sent while a connection is broken cannot be collected later, because Snapchat keeps no list of past leads for us to read. Reconnect as soon as you see the alert.
• If lead volume drops suddenly, check Connections first.

Related

• Connections: the Snapchat login this depends on.
• Fields: mapping Snapchat's answers.
• Routing: what happens to a lead once it is in.