Capture every lead. Send it where it sells.
Forms for your pages, lead ads from every network and webhooks from anything else, all in one shape. EventsIQ offers each lead to your destinations in the order you set, tells the ad network what sold, and writes every step down.
Leads from
New lead
Branch 1 · Texas, on hours
- 1Partner ADeclined
- 2Partner BSold · $38.00
Meta told it sold
How it works
Everything between the click and the sale
Capture, match, route and report on every lead in one place, instead of four tools stitched together.
Capture
A form on your page, a lead ad on Facebook, TikTok, Google or Snapchat, or a webhook from any tool.
Match
Every answer is saved under one set of field names, so a web form and a lead ad read the same.
Route
Branches by state, answer, time or campaign, then your destinations in order until one accepts.
Report back
The sale goes back to the ad network, spend comes in, and Reports shows what each campaign earned.
Capture
Forms that fit the page, and lead ads that arrive on time
- Multi-step forms with branching, disqualifying answers and end screens, styled to match your page without writing CSS.
- One script tag on WordPress or any page. The form draws in its own shadow root, so your styles and its styles never collide.
- Facebook, TikTok, Google and Snapchat lead forms connect directly. A regular sweep picks up Facebook and TikTok leads a missed webhook dropped.
Route
Send each lead to the destination that buys it
- Branches decide by state, answer, time of day or campaign. Save a rule once as a preset and use it in every routing.
- Each branch offers the lead to its destinations in order. The first whose reply passes its sale rule buys it, at the price you set or the one its reply names.
- Daily caps count in each destination's own time zone, and any web address can be a destination, with a ping before the post if it asks for one.
Click tracking
Your own link between the ad and the page
- Clicks run through a link domain of yours first, so every click is recorded before the page loads.
- Send mobile and desktop visitors to different pages, or split traffic between pages by weight to test them.
- For Google Ads, the tracking template and final URL suffix are ready to paste. Other networks get one tracking URL.
Report back
Tell the ad network what sold, and see what each campaign earned
- When a sale comes back from your CRM, EventsIQ sends it to Meta's Conversions API, TikTok, Google Ads or Snapchat against the click that started it.
- Spend is read from Meta, TikTok, Google and Snapchat through the day, so Reports shows cost, revenue and return for each campaign.
- Add people who already converted to the suppression audiences you keep on Meta, TikTok, Google and Snapchat, so you stop paying to reach them.
Logs and alerts
Every send written down, and a message when something stops
- Each send is logged with the request, the reply and the decision it led to. Retry any of them from a snapshot of the settings that sent it.
- Alerts by email, Slack, webhook or push when a destination keeps failing, a cap fills or leads stop arriving.
- Invite your team and choose what each person can see and change.
Questions
What people ask first
Anything else is in the documentation, or ask us once you have an account.
Do I need a developer to add a form to my site?
No. Copy one script tag onto your page or into WordPress. The form draws itself in its own space, so it keeps its look whatever theme the page uses.
Which lead ads can I connect?
Facebook, TikTok, Google and Snapchat lead forms. Each lead arrives as it is submitted and goes through the same routing as your own forms.
Where can leads be sent?
Anywhere that accepts a web request: your CRM, a partner's endpoint or your own webhook. You choose the fields, the format, and what in the reply counts as a sale.
What happens when a destination is down or full?
The lead moves to the next destination in the order. Every attempt is in your logs and can be retried, and an alert tells you when a destination keeps failing or fills its daily cap.
Can my team use the same account?
Yes. Invite people by email and choose what each person can see and change.
How is EventsIQ priced?
By plan. Each plan lists what it includes on the pricing page, and you can change plan as you grow.
Put your next lead through today
Build a form or connect a lead ad, add a destination, and watch a real lead run the whole way with every step written down.