Capture the lead.
Sell it in seconds.
Build multi-step forms and embed them anywhere, or connect straight to Facebook and TikTok lead ads. Formwork puts every lead into one shape and offers it to your buyers in the order you choose.
Four sources, one pipeline
Web, Meta, TikTok, webhook
Buyer waterfalls
First acceptance wins the lead
Every call accounted for
Full logs, retry from snapshot
Everything between the click and the sale
Capture, normalise, route, sell and account for every lead, without stitching four tools together to do it.
Visual form builder
Multi-step forms with conditional branching, disqualification and end screens. Style them to match the page they sit on, without writing CSS.
Embed anywhere
One script tag on any WordPress page or HTML template. No dependencies, and it renders in a shadow root so your styles and the form's can never collide.
Lead ads, connected
Facebook and TikTok instant forms plug in directly. A reconciliation sweep catches anything a missed webhook would otherwise have lost.
One shared vocabulary
Every source maps into the same canonical fields, so a rule you write once works identically across a web form, a lead ad and an inbound webhook.
Conditional buyer waterfalls
Route by state, answer, time of day or campaign, then offer the lead to buyers in order. The first one whose response passes its accept rule wins it.
Nothing unaccounted for
Every outbound call is logged with its request, response and verdict. Retry any of them from a frozen snapshot of the config that sent it.
Put your next lead through in minutes
Build a form, add a buyer, and watch a real lead run the whole waterfall end to end, with every call it made written down.