Blog
The blog
Notes on capturing and selling leads: click tracking, destination waterfalls, lead ads and sending conversions back to ad platforms.
How transparent click tracking works with Google Ads
The tracking template, the Final URL suffix and the eiq_url parameter: what you paste into Google Ads, where a click really goes, and how each lead is joined to its click by gclid.
EventsIQ Team
More articles
Choosing a tracking domain
A subdomain on our tracking domain or a CNAME on your own website: how each is set up, whose name the visitor sees, and why Google only accepts your own subdomain for pages on the same site.
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Sending conversions back to ad platforms with postbacks
Your CRM sends a click id and an event name. EventsIQ finds the campaign, maps the event for each pixel or Google Ads account, refuses duplicates, and logs every call.
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How destination waterfalls route a lead
Each lead is offered to your destinations in order and the first acceptance wins. How branches, accept rules and daily caps decide who gets it, and why every call is logged.
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One pipeline for your own forms and for lead ads
Website forms, Meta, TikTok, Google and Snapchat lead forms and webhooks all feed one pipeline, and first-party storage keeps a visitor's click with them from page to page.
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